Built for Complex Equipment
Vendors & Manufacturers
Whether you sell industrial machinery, construction equipment, medical technology, or another, similarly complex product – your sales team needs to walk a line between providing technical information and communicating the larger value of your solutions.
Crosscheck’s training offers tools and tactics for every stage of the sales cycle, from initial discovery conversations to demos, negotiation, upsells and referrals. And our curriculum is fully customizable to your specific industry / product category. Watch the video below to learn more.
Click to watch video
Equip Your Team
With Essential Skills
One-off events where you fly your team in for training are costly and ineffective. Multiple research studies confirm that – in order to really learn and apply new skills – people need regular practice and feedback, spaced out over time.
That’s why, instead of a single workshop, Crosscheck’s program combines a library of on-demand self-study modules plus biweekly online check-ins with a live coach for 3, 6, or 9 months. This offers a more convenient and effective way for salespeople to develop the skills and discipline to achieve results.
BDRs /
SDRs
Crosscheck offers an accelerated program for BDRs / SDRs focused on prospecting, qualification, and seamless handoffs to account leads.
ACCOUNT LEADS
Complex equipment sales require a wider skill set than more commodified B2B sales, which Crosscheck will help your team master.
PRESALES ENGINEERS
Crosscheck helps technical experts educate prospects, build credibility, and convert (without blasting buyers with a “fire hose” of jargon.)
360° SALES ENABLEMENT
Help your field service, parts, and rental departments support sales by identifying opportunities for upsells and referrals.
VIRTUAL TRAINING,
REAL-WORLD APPLICATION
Here is what your team will receive when you register for Crosscheck’s technical sales training program.
SELF-GUIDED
TRAINING
Participants complete interactive online training modules introducing key skills and concepts.
ONLINE GROUP
COACHING
Small-group coaching sessions with an experienced sales coach provide a chance to practice and apply skills.
“VIRTUAL
OFFICE HOURS”
Between sessions, participants can post to an online chat channel where peers and coaches answer their questions.
REGULAR
REINFORCEMENT
After completing the modules, participants receive regular “nudge” messages to encourage real-world application.
Interested in learning more?
Contact Crosscheck to discuss how our program can help your sales team close more deals.
